Rbx active RBX Active sells garb, footwear, and add-ons for clients searching to “LIVE LIFE ACTIVE.” Built at the concept that being wholesome and energetic have to now no longer be a luxury, however as a substitute a fundamental need, RBX Active seeks to convey stylish health garb and merchandise to absolutely each person at low-cost prices.
Through their Shopify-powered on-line store, RBX brings their athleisure without delay to clients. Looking for a manner to attain a more youthful target target market from their historically mom-centric and 40+ center demo, Team RBX found the Snapchat Ads app from inside the Shopify App Store and determined to present it a try.
The Solution: Rbx active
Simple Campaign Creation through Shopify
Thanks to the seamless and simple marketing campaign setup waft inside the Snapchat Ads app in Shopify, Team RBX turned into capable of quick release their marketing campaign with out a previous Snapchat marketing and marketing experience.
The capacity to installation the Snap Pixel, sync their product catalog for brief advert advent, and release campaigns optimized toward buy in mins while not having to go away their Shopify surroundings turned into a sport changer for RBX, and they`ve endured ever since.
The group first attempted promoting their motormotorcycle shorts and bras on Snapchat – merchandise which formerly struggled to take off on aggressive structures with older center demos – and determined large achievement on Snapchat, whose target target market attain consists of over 75% of US 13-34 yr olds.1
Additionally, the group found an untapped target target market for his or her men`s footwear on Snapchat – some thing they hadn`t been capable of reap on different structures.
Using the Snap Pixel to optimize toward a pixel buy conversion occasion with Goal-Based Bidding (an choice which permits advertisers to optimize toward a selected motion which include viewing a page, including to cart, or finishing a buy), in conjunction with Story Ads offering character RBX merchandise pulled without delay from their Shopify product feed, has demonstrated to be the triumphing mixture to assist RBX Active reap their goals.
The Results Rbx active
Thanks to Goal-Based Bidding and Snapchat`s unprecedented attain amongst millennials and Gen Z, RBX has done a 5X go back on marketing and marketing spend (ROAS) on their bra line, and a 9X ROAS on their men`s footwear – neither of which they`ve come near on aggressive structures.2
Additionally, the seamless advert advent and easy marketing campaign setup waft inside Shopify frees up Team RBX to spend time on the numerous different wishes in their developing commercial enterprise.
“Our intention entering Snapchat turned into to attain a new,
more youthful target target market through utilising the Snapchat app on Shopify. After seeing over a 5X ROAS we had been capable of attain a clean demographic and develop the commercial enterprise to new levels; some thing we’ve got now no longer visible on different structures.”
Morgan Michos, Digital Marketing Coordinator
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1Data from Snap Ads Manager as of Percentages calculated tingletips through dividing addressable attain through applicable census figures. Rbx active